A growth and sales engine, built and running in 3 months.

We build the system that brings your company new customers and projects, run it with you, then hand it to your team with a playbook and a scorecard — so it keeps working whether we stay on or not.

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A hand at a laptop reviewing a rising performance chart

What exactly is the growth engine programme?

A three-month programme in which we build your customer acquisition system end to end: defining the market and the ideal customer, building the data lists and the messaging, running multi-channel outreach, qualifying every reply before handover, building the CRM and the follow-up automation, then training your team and handing over a playbook and a scorecard. The output is not a report and not a campaign — it is a working system inside your company that you own outright.

What brings a company to this programme?

We do not start from the solution. We start from the symptoms an owner recognises before they have a name for them.

Your growth came from relationships and referrals, and it stopped when they did.

You cannot say where next quarter's deals will come from, or how many there will be.

You tried an agency or a business development hire and ended up with a lot of activity and vague results.

Enquiries arrive, but they get forgotten, followed up late, or never recorded at all.

The sales team is busy, yet the pipeline is not filling with new names.

You know automation and AI should be helping, and you do not know where to start in practice.

Who it fits, and who it does not.

We decline more projects than we take. That is not a marketing line — it is a condition of the work succeeding.

This fits you if

The conditions under which the programme can actually move something.

  • You sell B2B services, projects or solutions, at a deal value that justifies a direct sales cycle.
  • You have an offer that is sellable today, and past customers whose deals we can learn from.
  • At least one person can lead a sales conversation when an opportunity arrives.
  • You can make decisions inside the agreed week.
  • You want a system that keeps working after we hand it over.

Where we would point you elsewhere

We will tell you this in the first conversation, before any commitment.

  • Your product is still being tested and has not been sold to a real customer — your first customers are best won by you directly.
  • You are looking only for customers next month. Month one is building; the first real conversations come in month two.
  • Nobody is there to receive and follow up opportunities. The system delivers the opportunity; it does not sign the contract.
  • You want a guaranteed number of contracts. We cannot guarantee what we do not control.
  • You sell direct to consumers at a small deal value — a genuinely different model with different channels.

Exactly what gets built.

Nine parts working as one line. Each sets up the next and carries the context through to the close.

  1. Market and ideal customer definition

    Filterable criteria and explicit exclusions, built from analysing your won and lost deals.

  2. Data list building and enrichment

    Companies and decision-makers, with the data verified before it gets used.

  3. Messaging and value angles

    What we say to each role, and the expected objection with its written answer.

  4. Channel and technical setup

    Domains, mailboxes, sending reputation and accounts — all in your company's name, prepared before the first message.

  5. Running multi-channel outreach

    Email, LinkedIn and WhatsApp, with sequences and follow-ups shaped by each account's behaviour.

  6. Reply qualification — Wsool team review

    The Wsool team verifies the reason for interest, the need and the next step before an opportunity reaches your team.

  7. Opportunity handover inside the CRM

    The same fields every time: the company, the contact, the context, and the next action with its owner.

  8. Follow-up and alert automation

    Every reply gets a next action and every opportunity gets an owner and a date, without depending on anyone's memory.

  9. Scorecard and weekly review

    The numbers that actually get read, and a weekly review with your team on real deals.

Inputs, logic, outputs, and human review.

The same structure in everything we build, so you know where a person stands before anything goes out to a customer.

  1. Inputs

    Your offer and pricing, your deal data, the ideal customer criteria, and the company and decision-maker lists.

  2. Logic

    Prioritising accounts, selecting the right message for the role, and timing follow-up according to behaviour.

  3. Outputs

    Started conversations, classified replies, and qualified opportunities inside the CRM with full context.

  4. Wsool team review

    The Wsool team reviews every outgoing message and incoming opportunity. Automation speeds the work and supports informed decisions.

Four phases, each with an output.

At the end of each phase you know what now exists that did not before. That is what makes the programme accountable.

1

We review, and settle the foundation.

WEEKS 1-3 · AUDIT & FOCUS

We review the offer, the pricing and the current sales stages, interview the sales team and existing customers, and analyse won and lost deals. We come out with a written definition of the market and the ideal customer, a decision-circle map, the message, and the real bottleneck we will build around. Not one line of execution is written before a sign-off session on those decisions. Output: approved market decisions, qualification criteria, and an agreed execution plan.

2

We build the system, and launch it.

WEEKS 4-7 · BUILD & LAUNCH

We build and enrich the data lists, write the messaging and sequences, prepare domains and sending reputation, build the CRM with its stages, fields and reports, write the sales documents, and wire up follow-up automation. Then we launch the first complete outreach motion and watch it daily through its first week. Output: a working engine, and the first real conversations with target companies.

3

We run it, and improve the deals.

WEEKS 8-10 · RUN & IMPROVE

We read the replies and the objections and adjust the message and the targeting against them, and raise the qualification bar so only what deserves your team's time reaches them. We work with the sales team on call, proposal and follow-up reviews, and take stalled deals one at a time. Output: better rates at each step, and a documented list of what works, what does not, and why.

4

We embed the system in your team.

WEEKS 11-12 · EMBED & HAND OVER

We document everything that works into an executable playbook, train whoever will run it in practice rather than in theory, and hand over the scorecard, the weekly review rhythm, and full administrative control of every account. Output: a playbook, a scorecard, a trained team, and full ownership of the system.

A lead is rarely lost on the first message. It is lost in the distance between showing interest and the first real sales conversation.

Assets you own, ready for your team.

Every item here is handed over in accounts registered to your company, with documentation a new employee can read and work from.

ICP document and qualification criteria

Who we target, who we exclude and why, and the questions that separate an opportunity from curiosity.

Data lists and campaigns

Company and decision-maker lists, enriched, verified and reusable.

Messaging and sales documents

The sequences and follow-ups, the proposals, and answers to recurring objections.

A fully built CRM

Stages, fields, tasks, alerts and reports, wired to the outreach and qualification process.

Follow-up automation

Routing, reminder and escalation rules, documented so they can be changed after us.

Playbook and scorecard

How the system is run weekly, which numbers get reviewed, and who reviews them and when.

What we commit to.

We commit to building and running the system. We build the agreed system, run it to clear standards, review it with you weekly and adapt it to the evidence. Deal volume is built together through your offer, price, market, team and our system.
And what we need from you. An offer that is sellable today · at least one person who can lead a sales conversation · decisions inside the agreed week · permissions on the accounts we build for you · and honest answers about what has already been tried and failed. Missing any of these delays the programme or defeats it, and we would rather say so now.

The systems we build on

Real production tools in accounts registered to your company.

INTELLIGENCE & AUTOMATION

n8n Claude OpenAI Gemini MCP Python

DATA & TARGETING

Clay Apollo Cognism LinkedIn Sales Navigator

CHANNELS & DELIVERY

LinkedIn Email WhatsApp Instantly Lemlist

What actually exists, and when.

This describes the build order and when each part becomes ready to work.

  1. End of week 3

    Market, ideal customer and message decisions written and approved, and the execution plan agreed.

  2. End of week 7

    Technical setup, lists and CRM ready, the first outreach motion live, and first conversations started.

  3. End of week 10

    A full improvement cycle on real data, and weekly deal reviews running with your team.

  4. End of week 12

    Full handover: playbook, scorecard, training, and administrative control of every account.

Before you commit.

If your question is not here, ask it in the form below — we answer honestly, even when the honest answer is "this is not for us".

How is the programme priced?

A fixed price for the whole programme, set after the first conversation and before any commitment, and it does not change during delivery. The price depends on the breadth of the market, the number of channels, and the size of the sales team we work with — not on the number of opportunities. Founding client participants get a founding rate that stays fixed for the engagement.

What if it does not work?

We review the numbers with you weekly from the first week, so you will not reach month three holding a surprise. If the indicators do not move, we change what we can change — targeting, message, channel, qualification bar — and we tell you plainly if the problem sits somewhere outside our scope, like the offer or the price. What we do not do is keep executing a plan we know is not working.

How much of our team's time does it take?

In the first month: roughly four to six hours in total for interviews and reviews. After that: one weekly meeting of about an hour, plus your sales team's time handling the opportunities that arrive. The programme is designed to add selling work to your week.

Do the assets really stay ours?

Yes, and it is written into the contract. Accounts are opened under your company and your domain from day one: email tooling, data, the CRM, and every document. At the end of the programme we hand over full administrative control. We do not keep a key.

Can we start mid-quarter?

Yes. The programme is not tied to a financial calendar. We start once three conditions are met: a sellable offer, someone who can lead a sales conversation, and the ability to make decisions inside the agreed week. We open a limited number of engagements at a time, because each one takes real hours from our side.

How is this different from hiring a business development person?

A hire starts from zero: they build their own lists, messages and system while you pay the salary, and if they leave, what they knew leaves with them. We build the system first and document it, then train whoever runs it. A hire becomes far more productive inside an existing system than spending their first months inventing one.

Do you need access to our data and accounts?

We need permissions on the tools we build for you — which are mostly new accounts in your company's name that we create together. We also need to review your past deal data for analysis. None of it is used outside your project, and any access can be revoked at your request at any time.

Tell us where growth stalls for you.

We review your request and come back with a first conversation about the market, the offer and the system you need. If we are not the right fit, we will say so and suggest what we think is.

The founding client programme is open now. Five companies in the first cohort, at a founding rate fixed for the whole engagement. .

A valid phone number or email is enough. We'll be in touch to review what you need.

Plan your growth engine